SHOT MIX AND EFFICIENCY: What Separates The Champions from the Pack
In Part 1, we explored how shot mix and efficiency differ between college and professional basketball — and saw that the pros separate themselves through precision rather than volume. In this section, we’ll look closer at how teams across each league fall into unique offensive archetypes, and what those patterns tell us about success. Using […]
Shot Mix & Efficiency: How the Pros Differ from College Basketball
In a study of more than 700 Division I Men’s and Women’s college basketball teams, 30 NBA teams and 13 WNBA teams, we analyzed shot-selection data from the 2024-25 season to uncover how shot mix and efficiency shape winning. Using ShotTracker event-level game data paired with public NBA/WNBA data, we calculated the share of attempts […]
ShotTracker Product Updates – November 2025
The Newest ShotTracker Updates Are Here! ShotTracker is upgrading how teams access data. These newest updates for Helix and Pulse were built to make every second within the app count. From faster navigation to deeper video integration, we’re helping coaches and players track what matters without the clutter. Before you dive in, make sure your […]
Coach Molly Miller is building a relentless culture at Arizona State University
When Coach Molly Miller stepped into Arizona State University, she wasn’t just accepting a job. She was accepting a challenge. And if you know anything about her, that’s exactly how she likes it. Almost 300 wins into her coaching career, Miller arrives in Tempe with something most programs spend years trying to manufacture: a proven […]
Jayhawks Play for More: How Data and Dedication Are Fueling Victory Over Cancer
When performance meets purpose, something bigger happens. This fall, ShotTracker is proud to power the Jayhawks Victory Over Cancer campaign, a partnership between KU Athletics, The V Foundation for Cancer Research, and The University of Kansas Cancer Center. Seven KU men’s and women’s basketball players Flory Bidunga, Elle Evans, Elmarko Jackson, Jamari McDowell, Lilly Meister, […]
Redefining the Court: ShotTracker x ASB GlassFloor
Basketball just stepped into the future, literally. With ASB GlassFloor’s LED-powered courts now lighting up real-time gameplay, ShotTracker’s presence in this innovation wave isn’t just complementary. Now, it’s essential. As the WIRED feature highlights, these courts turn data into an experience. Data doesn’t just appear. It has to be tracked, measured, and understood. That’s where […]
ShotTracker Expands Innovation & Partnerships Across Big 12 and NCAA Basketball
Revolutionizing the Game with AI-Driven Analytics & Fan Engagement ShotTracker continues to push the boundaries of sports technology, expanding its impact at the Big 12 Conference basketball tournaments and beyond. With cutting-edge real-time data, AI-driven insights, and interactive fan engagement tools, ShotTracker is changing the way teams prepare and compete—while delivering a next-level experience for […]
Big 12 Women’s Basketball: Teams and Players to Watch in the 2025 Conference Tournament
As the 2025 Big 12 Women’s Basketball Conference Tournament approaches, the statistical landscape highlights key teams and players who could make the biggest impact. With elite teams and individual standouts scattered across the league, this year’s tournament will be a test of execution and adaptability. It’s anyone’s year. Stats Don’t Lie: Big 12 Teams to […]
The State of ShotTracker: A Message from our CEO
Dear Valued Partner, I have always been an optimist, living at the intersections of sports, media and technology and it’s critical to understand the current landscape of the industry while anticipating its future trajectory. That intersection is where ShotTracker resides and has put down some solid roots over the years. However, as with any location, […]
ShotTracker Expands Leadership Team as Growth Accelerates
ShotTracker is making headlines again—this time for our latest wave of strategic hires and expansion beyond basketball. As ShotTracker continues to revolutionize real-time sports analytics, the company expands leadership by strengthening our leadership team to fuel innovation, scalability, and new opportunities across the sports industry. The Kansas City Business Journal recently featured ShotTracker’s latest moves, […]