15+ coaches and video coordinators. Two of the best practitioners in the country. One room. Here is how the first ever VC Summit went down.

The idea behind the ShotTracker Video Coordinator Summit was straightforward: bring the people who actually run basketball film rooms into a room together, put two of the best in the business in front of them, and build something worth talking about when everyone goes back to their programs.

That is exactly what happened in Kansas City!

More than 15 head coaches, assistant coaches, and video coordinators from across the country came to ShotTracker HQ for the first ever VC Summit, and what they walked away with was more than a day of sessions. They walked away with a blueprint.

Who Was in the Room

The Summit drew a genuinely impressive group. Julie Fulks, Head Coach of Marshall Women’s Basketball, was among the attendees, alongside an associate women’s basketball coach from Kansas City and video coordinators representing some of the most competitive programs in the country.

The programs in the room included the University of Kansas, Oklahoma State, Kansas State, Arkansas, Texas Tech, Texas A&M, and High Point. Across the board, these are programs that take film seriously and invest in the people who run their video operations. Bringing them all together in one space created the kind of peer-to-peer energy that is hard to manufacture and even harder to find anywhere else.

What They Learned

The sessions were led by two practitioners who need no introduction in basketball video circles: Janko ‘Pop’ Popovic and Hudson Jacobs. Both are recognized as among the very best at what they do, and their ability to translate complex coding workflows into practical, immediately applicable techniques is what made the Summit more than just a networking event.

The focus areas across the day covered the fundamentals that separate good film rooms from elite ones:

• Code windows: how to structure coding sessions for maximum efficiency and how to build systems that hold up under the pressure of a real season.
• Live coding: real-time coding workflows that allow video coordinators to deliver usable film to coaching staffs faster and with greater precision.
• Building alignment with coaches: how to have the right conversations before the season starts so that the entire staff is working from the same page when things get competitive.

The sessions felt like conversations between people who share the same professional challenges and are genuinely invested in solving them together. That tone was set early and carried through the summit.

Why This Matters

The video coordinator role has changed. A decade ago, the job was mostly technical: cut the film, deliver the clips, hand off the laptop. Today’s VC is part technician, part analyst, part communicator, and the programs that understand that are the ones building the most efficient operations in college basketball.

The first ShotTracker VC Summit was built around that reality. Not a product demo. Not a sales pitch. A genuine investment in the people doing this work every day and the professional development they deserve.

The conversations that started in Kansas City will continue in film rooms across the country. That is the point.

Thank you to every coach and coordinator who made the trip to Kansas City. The first Summit set a standard. The next one builds on it.

Want to learn more about the ShotTracker VC Summit and upcoming events? Visit ShotTracker or reach out to the ShotTracker team directly!