Latest articles
Beyond the Box Score: How the ShotTracker Rating Measures True Player Impact
What Is the ShotTracker Rating? The ShotTracker Rating is a comprehensive performance metric built to evaluate player impact using ShotTracker data. Each score (out of
Audi Crooks to Oklahoma State: The Transfer That Changes Everything
Part 1 A new roster, a new identity, and one move that shifts the conversation around two of the Big 12’s most competitive programs. We
What Does It Cost to Win in March? NIL Spending & the 2026 Tournament
Part 3 of our series on NIL investment and the 2026 NCAA Tournament. Part 1 asked what it costs to build a tournament-caliber roster and
The NIL ROI Behind the 2026 Tournament
Part 2 of our series on NIL investment and the 2026 NCAA Tournament In Part 1, we looked at what it costs to build a
What is the NIL Cost of Building an NCAA Tournament Team?
NIL, the NCAA Tournament, and what the data tells us about the price of March. College basketball has always rewarded the teams that build the
From SportsCode to MyVA: The Migration That Pays for Itself
Real stories from coaches and video staff on simplifying film, improving feedback, and getting more out of every possession. In this testimonial series, coaches, coordinators,
Why ShotTracker Exists (And What We’re Solving)
“If you like to win, you should adopt ShotTracker. If you like your time back, you should adopt ShotTracker.” Dayveon, Co-founder and CEO of ShotTracker
SHOT MIX AND EFFICIENCY: What Separates The Champions from the Pack
In Part 1, we explored how shot mix and efficiency differ between college and professional basketball — and saw that the pros separate themselves through
Shot Mix & Efficiency: How the Pros Differ from College Basketball
In a study of more than 700 Division I Men’s and Women’s college basketball teams, 30 NBA teams and 13 WNBA teams, we analyzed shot-selection
ShotTracker Product Updates – November 2025
The Newest ShotTracker Updates Are Here! ShotTracker is upgrading how teams access data. These newest updates for Helix and Pulse were built to make every
Coach Molly Miller is building a relentless culture at Arizona State University
When Coach Molly Miller stepped into Arizona State University, she wasn’t just taking over the women’s program. Almost 300 wins deep in her career, Miller
Jayhawks Play for More: How Data and Dedication Are Fueling Victory Over Cancer
When performance meets purpose, something bigger happens. This fall, ShotTracker is proud to power the Jayhawks Victory Over Cancer campaign, a partnership between KU Athletics,
Redefining the Court: ShotTracker x ASB GlassFloor
Basketball just stepped into the future, literally. With ASB GlassFloor’s LED-powered courts now lighting up real-time gameplay, ShotTracker’s presence in this innovation wave isn’t just
ShotTracker Expands Innovation & Partnerships Across Big 12 and NCAA Basketball
Revolutionizing the Game with AI-Driven Analytics & Fan Engagement ShotTracker continues to push the boundaries of sports technology, expanding its impact at the Big 12
The State of ShotTracker: A Message from our CEO
Dear Valued Partner, I have always been an optimist, living at the intersections of sports, media and technology and it’s critical to understand the current