When performance meets purpose, something bigger happens.

This fall, ShotTracker is proud to power the Jayhawks Victory Over Cancer campaign, a partnership between KU Athletics, The V Foundation for Cancer Research, and The University of Kansas Cancer Center.

Seven KU men’s and women’s basketball players Flory Bidunga, Elle Evans, Elmarko Jackson, Jamari McDowell, Lilly Meister, S’Mya Nichols, and Regan Williams are turning their time on the court into something much larger than the game. Using ShotTracker’s real-time performance technology, every shot, becomes a symbol of hustle and hope helping fuel donations that directly support cancer research.

This initiative marks one of the first NIL partnerships of its kind, where athlete performance, technology, and philanthropy work hand-in-hand to make a measurable impact. For us at ShotTracker, this isn’t just about stats. It’s about accountability, empowerment, and what happens when data drives purpose.

“We’re proud to help these athletes use their platform and their performance to change lives,” said Davyeon Ross, Co-Founder & CEO of ShotTracker. “Every shot tracked is a step closer to a cure.”

All funds raised through this campaign go directly to the KU Cancer Center via a grant from The V Foundation, advancing research, early detection, and treatment breakthroughs.

But this campaign only works when the community steps up. Whether you’re a Jayhawk fan, a basketball lover, or simply someone who believes in the power of science and sport – you can make an impact!

Every shot proves their hustle. Every dollar fuels hope.
Join us in their fight against cancer today. Donate here.