What Does It Cost to Win in March? NIL Spending & the 2026 Tournament
Part 3 of our series on NIL investment and the 2026 NCAA Tournament. Part 1 asked what it costs to build a tournament-caliber roster and found that seeding and spending don’t line up as neatly as you’d expect. Conference affiliation and program history drive investment more than where the selection committee eventually places a team. […]
The NIL ROI Behind the 2026 Tournament
Part 2 of our series on NIL investment and the 2026 NCAA Tournament In Part 1, we looked at what it costs to build a tournament-caliber roster. This piece turns to what conferences got back from the tournament itself — not in recruiting leverage or donor momentum, but in direct tournament revenue. Michigan cut down […]
What is the NIL Cost of Building an NCAA Tournament Team?
NIL, the NCAA Tournament, and what the data tells us about the price of March. College basketball has always rewarded the teams that build the best rosters. But in the NIL era, “building a roster” has a price tag attached, one that’s increasingly visible, even if the exact figures remain murky. For the first time, […]
From SportsCode to MyVA: The Migration That Pays for Itself
Real stories from coaches and video staff on simplifying film, improving feedback, and getting more out of every possession. In this testimonial series, coaches, coordinators, and analytics staff share how ShotTracker changed the way they approach video, data, and player development from first impressions to real results. At this point, the story becomes bigger than […]
Why ShotTracker Exists (And What We’re Solving)
“If you like to win, you should adopt ShotTracker. If you like your time back, you should adopt ShotTracker.” Dayveon, Co-founder and CEO of ShotTracker explains. “Basketball is very convoluted right now. Coaches used to have down times. Now they have another full-time job.” Player development, recruiting, film breakdown, opponent scouting, stat entry and there’s […]
SHOT MIX AND EFFICIENCY: What Separates The Champions from the Pack
In Part 1, we explored how shot mix and efficiency differ between college and professional basketball — and saw that the pros separate themselves through precision rather than volume. In this section, we’ll look closer at how teams across each league fall into unique offensive archetypes, and what those patterns tell us about success. Using […]
Shot Mix & Efficiency: How the Pros Differ from College Basketball
In a study of more than 700 Division I Men’s and Women’s college basketball teams, 30 NBA teams and 13 WNBA teams, we analyzed shot-selection data from the 2024-25 season to uncover how shot mix and efficiency shape winning. Using ShotTracker event-level game data paired with public NBA/WNBA data, we calculated the share of attempts […]
ShotTracker Product Updates – November 2025
The Newest ShotTracker Updates Are Here! ShotTracker is upgrading how teams access data. These newest updates for Helix and Pulse were built to make every second within the app count. From faster navigation to deeper video integration, we’re helping coaches and players track what matters without the clutter. Before you dive in, make sure your […]
Coach Molly Miller is building a relentless culture at Arizona State University
When Coach Molly Miller stepped into Arizona State University, she wasn’t just taking over the women’s program. Almost 300 wins deep in her career, Miller brings a blueprint rooted in grit, urgency, and accountability. From her first day she made it clear, this rebuild is about working. Her focus is bigger than box scores. She’s […]
Jayhawks Play for More: How Data and Dedication Are Fueling Victory Over Cancer
When performance meets purpose, something bigger happens. This fall, ShotTracker is proud to power the Jayhawks Victory Over Cancer campaign, a partnership between KU Athletics, The V Foundation for Cancer Research, and The University of Kansas Cancer Center. Seven KU men’s and women’s basketball players Flory Bidunga, Elle Evans, Elmarko Jackson, Jamari McDowell, Lilly Meister, […]