Beyond the Box Score: How the ShotTracker Rating Measures True Player Impact
What Is the ShotTracker Rating? The ShotTracker Rating is a comprehensive performance metric built to evaluate player impact using ShotTracker data. Each score (out of 100) is proprietary to ShotTracker and derived from a blend of in-house box score statistics and advanced analytics. Every player receives a game rating based on their performance in each […]
Audi Crooks to Oklahoma State: The Transfer That Changes Everything
Part 1 A new roster, a new identity, and one move that shifts the conversation around two of the Big 12’s most competitive programs. We ran this move through ShotTracker Scout, our AI-powered scouting platform, to understand the full impact on both programs. Every Fit Score and player analysis in this breakdown is powered by […]
What Does It Cost to Win in March? NIL Spending & the 2026 Tournament
Part 3 of our series on NIL investment and the 2026 NCAA Tournament. Part 1 asked what it costs to build a tournament-caliber roster and found that seeding and spending don’t line up as neatly as you’d expect. Conference affiliation and program history drive investment more than where the selection committee eventually places a team. […]
The NIL ROI Behind the 2026 Tournament
Part 2 of our series on NIL investment and the 2026 NCAA Tournament In Part 1, we looked at what it costs to build a tournament-caliber roster. This piece turns to what conferences got back from the tournament itself — not in recruiting leverage or donor momentum, but in direct tournament revenue. Michigan cut down […]
What is the NIL Cost of Building an NCAA Tournament Team?
NIL, the NCAA Tournament, and what the data tells us about the price of March. College basketball has always rewarded the teams that build the best rosters. But in the NIL era, “building a roster” has a price tag attached, one that’s increasingly visible, even if the exact figures remain murky. For the first time, […]
From SportsCode to MyVA: The Migration That Pays for Itself
Real stories from coaches and video staff on simplifying film, improving feedback, and getting more out of every possession. In this testimonial series, coaches, coordinators, and analytics staff share how ShotTracker changed the way they approach video, data, and player development from first impressions to real results. At this point, the story becomes bigger than […]
Why ShotTracker Exists (And What We’re Solving)
“If you like to win, you should adopt ShotTracker. If you like your time back, you should adopt ShotTracker.” Dayveon, Co-founder and CEO of ShotTracker explains. “Basketball is very convoluted right now. Coaches used to have down times. Now they have another full-time job.” Player development, recruiting, film breakdown, opponent scouting, stat entry and there’s […]
SHOT MIX AND EFFICIENCY: What Separates The Champions from the Pack
In Part 1, we explored how shot mix and efficiency differ between college and professional basketball — and saw that the pros separate themselves through precision rather than volume. In this section, we’ll look closer at how teams across each league fall into unique offensive archetypes, and what those patterns tell us about success. Using […]
Shot Mix & Efficiency: How the Pros Differ from College Basketball
In a study of more than 700 Division I Men’s and Women’s college basketball teams, 30 NBA teams and 13 WNBA teams, we analyzed shot-selection data from the 2024-25 season to uncover how shot mix and efficiency shape winning. Using ShotTracker event-level game data paired with public NBA/WNBA data, we calculated the share of attempts […]
ShotTracker Product Updates – November 2025
The Newest ShotTracker Updates Are Here! ShotTracker is upgrading how teams access data. These newest updates for Helix and Pulse were built to make every second within the app count. From faster navigation to deeper video integration, we’re helping coaches and players track what matters without the clutter. Before you dive in, make sure your […]