The State of ShotTracker: A Message from our CEO
Dear Valued Partner, I have always been an optimist, living at the intersections of sports, media and technology and it’s critical to understand the current landscape of the industry while anticipating its future trajectory. That intersection is where ShotTracker resides and has put down some solid roots over the years. However, as with any location, […]
ShotTracker Expands Leadership Team as Growth Accelerates
ShotTracker is making headlines again—this time for our latest wave of strategic hires and expansion beyond basketball. As ShotTracker continues to revolutionize real-time sports analytics, the company expands leadership by strengthening our leadership team to fuel innovation, scalability, and new opportunities across the sports industry. The Kansas City Business Journal recently featured ShotTracker’s latest moves, […]
How UPike Coach Kelly Wells Used Analytics At The NAIA Championships
“Analytics help confirm or deny what we’re seeing,” says University of Pikeville men’s basketball coach Kelly Wells. Though he considers himself to be a “big instinct guy,” Wells relies heavily on analytics, which his staff generates by manually statting practices and games — a time-consuming process that Wells describes as “miserable.” But the days of […]
The Corner 3

Between 1999 and 2014, the San Antonio Spurs won 5 NBA Championships and were a combined 894-370 (a Win% of 71%) in regular seasons. When teams are this dominant, it’s common to credit the individuals on the roster. It takes a lot of talent to be good in the NBA, and those Spurs teams were […]
NBA DRAFT ANALYSIS: A CLOSER LOOK AT CADE CUNNINGHAM

Corey Wacknov, Game Success Lead. Tom masterman, VP of Sales We pride ourselves at ShotTracker on using our real-time tracking data to uncover the unique stats and analytics that drive player and game outcomes, for our team, broadcaster and digital publisher partners. From determining optimal lineups to identifying play types and outcomes, we’re working closely […]
Two Trends Where ShotTracker is Leading Innovation in NCAA Basketball
Scott Baker, Software EngineerTom Masterman, VP of SalesCorey Wacknov, Game Success Lead The excitement level at ShotTracker HQ is rising each day as we watch our large data monitors track and tally the increasing number of active ball and player sensors on practice courts, and the rapidly building number of total shots taken. With the […]
SHOTTRACKER’S TOP 10 MILESTONES OF 2019
As the calendar turns to 2020, we have a chance to reflect on the last twelve months. The basketball world saw the Warriors dethroned when the Toronto Raptors brought Canada its first NBA title while the Mystics delivered Washington its first WNBA title! Meanwhile, the Baylor Lady Bears snagged their 3rd NCAA title and the […]
WELCOME TO THE DATA-CHARGED FUTURE OF SPORTS

Bobby Knight once said, “Players must be able to carry out simple instructions from the bench to the court. If they can’t, they can’t play.” This still holds true, sort of. But the four-time National Coach of the Year winner, a.k.a. The General, was operating in the Old World, where he could literally shove his […]
HOW THE BENEDICTINE RAVENS LEVERAGE DATA TO FLY TO NEW HEIGHTS
Recently named NAIA DI Men’s Basketball Coach of the Year, Ryan Moody of Benedictine College cites several reasons for his team’s stellar 2018-19 campaign — and one of those reasons is ShotTracker. Moody is getting more out of his team than ever before by leveraging the power of ShotTrackers data, stats and analytics. The Ravens […]
The Endangered Post Up

In the evolving NBA landscape, the post-up offense is becoming rare. Once a key tactic, fewer bigs occupy the paint as teams embrace perimeter play. Analytics show post-ups are often inefficient, prompting strategic adjustments. Why are players like Dwight Howard and Marc Gasol struggling? Explore the numbers that reveal how the game has shifted, leaving traditional post-up players seeking relevance in a space- and efficiency-focused league.