Bulldogs will implement ShotTracker’s Helix, Pulse and ShotTracker Go to support player development, game preparation and in-game decision-making
Overland Park, KS. (October 29, 2026) – ShotTracker, the basketball analytics and video platform trusted across DI, today announced a partnership with Butler University Men’s Basketball. The partnership will see the Bulldogs implement ShotTracker’s Helix, Pulse and ShotTracker Go technologies, bringing advanced player tracking, live bench analytics and individual player development tools into daily coaching workflows.
“Our partnership with ShotTracker has been and will continue to be vital to our program,” Butler University men’s basketball head coach Ronald Nored said. “This partnership has allowed us to expand the scope and insight to our practices and player development. In addition to benefits to the coaching staff, the players have taken more ownership of their own development. We look forward to continuing our partnership for years to come.”
Butler’s Men’s Basketball program will deploy ShotTracker’s technology across practices, games and individual training, combining AI-powered player and ball tracking with real-time video and analytics and a mobile platform that supports player development outside of team practices. By integrating performance data directly with live game video, coaches will have immediate access to the insights needed to evaluate trends, review key possessions and make adjustments throughout the game, while players can monitor their own progress between sessions.
“We’re seeing more and more programs embrace advanced analytics in practice and postgame analysis, but now they’re recognizing the value of bringing those same insights into live games,” ShotTracker Co-Founder and CEO Davyeon Ross said. “The ability to not only capture advanced player data, but actually use those insights during the game to make adjustments, review key possessions and shape strategy in real time is incredibly powerful. Butler is a strong example of how modern college basketball coaching workflows are evolving.”
Helix uses sensors embedded in the basketball and worn by players, along with an AI-powered camera system installed in both Butler’s Efroymson Family Gym practice facility and iconic Hinkle Fieldhouse, to track player and ball movement in real time. The system generates 70+ advanced performance metrics, giving coaches detailed insights to inform player development, practice planning and pre-game preparation.
Pulse enables coaches and video coordinators to ingest live broadcast feeds during games, delivering real-time analytics and synchronized video directly to the bench. This allows coaches and team staff to quickly review plays, identify trends and make in-game adjustments with immediate access to both data and film.
ShotTracker Go extends player development beyond team practice with a mobile platform that lets players track their progress. It gives athletes a personalized dashboard to monitor their own stats and compete with teammates for added motivation.
About ShotTracker
ShotTracker is the AI-powered basketball technology stack transforming how teams capture, use and visualize performance data. Utilized by more than 100 organizations, ShotTracker delivers real-time solutions for leading men’s and women’s college basketball programs spanning 20 NCAA conferences, as well as broadcasters and emerging technology companies. More at: ShotTracker.com.
