ShotTracker is making headlines again—this time for our latest wave of strategic hires and expansion beyond basketball. As ShotTracker continues to revolutionize real-time sports analytics, the company expands leadership by strengthening our leadership team to fuel innovation, scalability, and new opportunities across the sports industry.
The Kansas City Business Journal recently featured ShotTracker’s latest moves, including the addition of Chief Revenue Officer Greg Kirkorsky and COO LaDonna Gooden, along with other key hires across AI, marketing, product development, and business strategy. The article highlights our company’s growth, new product innovations, and what’s ahead as ShotTracker Expands Leadership and expands into football and beyond.
ShotTracker in the News – ‘ShotTracker fills out executive roster, eyes expansion beyond basketball’
Excerpt from Kansas City Business Journal:
“ShotTracker is rebuilding its roster, filling it with top talent that will help the Merriam-based sports tech company expand beyond basketball.
The hiring rounds include two senior executives: Chief Revenue Officer Greg Kirkorsky and COO LaDonna Gooden. ShotTracker uses technology to provide near-live performance data and analytics at live games (mostly basketball) and during broadcasts.
Kirkorsky brings more than two decades in sports technology and data analytics. He most recently was chief commercial officer at SportsDataIO, where he helped secure partnerships with NBC Sports and FanDuel and drove a 50% rise in multiyear renewals. […] Gooden previously was a FUSE executive fellow for economic development in Mayor Quinton Lucas’ office. The former Division I athlete also was a vice president at Nielsen and an adviser to a variety of companies on development strategies.”
Read the full article here → Biz Journal article
Next for ShotTracker?
As ShotTracker expands leadership and continues to grow, we’re expanding our product suite to serve more teams, leagues, and sports beyond basketball. From AI-driven coaching insights to next-generation fan engagement tools, we’re committed to pushing the game forward.
Stay tuned for more updates as we continue to innovate and redefine sports analytics.
