News
FOR IMMEDIATE RELEASE MAY 25TH, 2021We are excited to announce a new partnership between ShotTracker and the Big 12 Conference, aimed at enhancing the future of sports technology.
New Deal Will Include Added Analytic Technology For All Men’s and Women’s Basketball Programs
KANSAS CITY, Mo., May 25, 2021 – DDSports Inc. (ShotTracker), a revolutionary sports technology that captures rich performance data via sensors and provides statistics and analytics with sub-second latency, today announced a new multiyear partnership with the Big 12 Conference and all of its men’s and women’s basketball programs to install and operate ShotTracker’s technology. The Big 12 joins the Mountain West Conference and a growing number of other schools that are now official ShotTracker partners.
“This partnership with the Big 12 Conference continues our upward growth not just in college basketball, but across the sports technology landscape,” said ShotTracker Co-Founder and President Davyeon Ross. “ShotTracker’s low latency data benefits coaches and teams while providing opportunities to drive production efficiency and revenue opportunities for additional partners. This includes utilizing the data to drive remote cameras along with expanded data capabilities to enhance the broadcasts and create more valuable content for the next season and beyond.”
“The technology ShotTracker provides via autonomous, low-latency data collection is second to none, and it will be the standard going forward,” said Big 12 Executive Associate Commissioner – Men’s Basketball & Game Management Jeff Jackson.
“The technology provides enhancements for all of our men’s and women’s basketball programs.”
While all Big 12 schools will now have implemented ShotTracker, several have been first adopters in using the technology to drive high-level success. That list includes 2021 National Champion Baylor University and its coaching staff led by Scott Drew, who have been able to implement their partnership with highly successful results.
ShotTracker, whose recent $13 million funding round includes Evertz Technologies, Verizon Ventures and Hearst Ventures, currently brings elite-level, real-time analytics to the court. The company’s patented technology tracks data in three parts: a ShotTrackerenabled ball, sensors on players’ jerseys and court sensors that map the court in 3D. Data is processed through the company’s proprietary algorithm displayed on the ShotTracker app and dashboard and is also integrated with Evertz’s cloud-based live production solutions. The real-time data can be used to automate camera productions from remote locations and can be licensed by media and sports data companies and will be enhanced by all the innovation Verizon is bringing through their cutting-edge work in 5G.
The company also recently announced that former Big Ten Conference Commissioner Jim Delany has joined in the newly-created role of special advisor on strategy and partnerships.
About ShotTracker
ShotTracker was co-founded in Overland Park, Kansas by basketball and technology experts Davyeon Ross and Bruce Ianni. ShotTracker’s innovative system delivers 70+ unique and completely autonomous basketball stats and insights to teams, broadcasters and game partners with sub-second latency. ShotTracker is currently being utilized by 63 men’s and women’s college basketball programs spanning 12 conferences. Its partners include Nike, Adidas, Under Armour, Spalding and Wilson. For more information, visit ShotTracker.
About the Big 12 Conference
The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. In its 25th year, the Conference has produced over 720 Academic All-America selections and claimed national championship team titles in 17 of its 23 sponsored sports. Its student-athletes and teams have combined for over 700 individual NCAA titles and 66 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit Big12Sports.com and follow the Conference on Facebook (Facebook.com/Big12), Twitter (@Big12Conference) and YouTube (YouTube.com/Big12Conference).
Contacts: Joe Favorito/ 201-746-0005/ joefavorito2@gmail.com
Bob Burda (Big 12 Conference)/ Bob@big12sports.com
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