THE STORY BEHIND THE GAME
At ShotTracker, we believe the future of sports is driven by data, insight, and storytelling.
Our technology captures real-time basketball data and transforms it into meaningful insights that help coaches make better decisions, help players improve performance, and help fans experience the game in new ways.
We are looking for a Content Marketing Specialist who can help bring those stories to life.
This role is perfect for someone who loves writing, understands how great content shapes a brand, and is excited to work at the intersection of sports, technology, and analytics.
THE ROLE
The Content Marketing Specialist plays a key role in shaping how ShotTracker communicates its technology, insights, and innovative approach across the sports industry. This role develops engaging content that strengthens brand awareness, supports sales conversations, and helps position ShotTracker as a leader in sports technology.
Working closely with marketing, product, and sales teams, you will translate complex product capabilities into clear, compelling stories that resonate with coaches, administrators, partners, and enterprise customers.
WHAT YOU’LL WORK ON
This role offers the opportunity to create content around some of the most exciting developments in sports technology, including:
- Real-time basketball analytics and performance data captured through ShotTracker’s sensor-based platform
- AI-driven insights and scouting tools that help coaches and teams evaluate performance and make smarter decisions
- Technology used by collegiate and professional basketball programs to analyze performance and prepare for competition
- How teams, conferences, and broadcasters use real-time data and video to enhance performance, storytelling, and fan engagement
- New product innovations and features that continue to advance the future of basketball analytics
If you enjoy turning complex ideas into clear, engaging stories, this role offers the chance to help tell the story behind the next generation of sports technology.
WHAT YOU’LL DO
- Create and edit high-quality content across blogs, website pages, email campaigns, case studies, sales materials, and social media.
- Develop clear, engaging messaging that communicates the value of ShotTracker technology to coaches, administrators, partners, and enterprise customers.
- Translate complex technical features and product capabilities into compelling, benefit-driven narratives.
- Produce content across multiple formats including long-form articles, short-form social media content, video scripts, thought leadership pieces, and product marketing materials.
- Develop stories that highlight product insights, customer success, and real-world applications of ShotTracker technology.
- Generate and pitch new content ideas aligned with marketing campaigns, product launches, and key industry moments.
- Research trends in sports technology, analytics, NIL, broadcast innovation, and performance data to inform content development.
- Support the planning and execution of a structured editorial calendar aligned with product releases, events, and basketball seasons.
- Apply SEO best practices to written content to improve visibility and audience reach.
- Monitor content performance using analytics tools and help identify opportunities to improve engagement and conversion.
- Collaborate closely with marketing, product, design, and sales teams to ensure messaging is consistent and accurate.
- Support sales enablement by developing marketing materials that help communicate the value of ShotTracker products.
WHAT WE’RE LOOKING FOR
- Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field.
- 2–5 years of experience in content marketing, content writing, communications, or a similar role.
- Exceptional writing and editing skills with the ability to adapt tone and style for different audiences.
- Ability to translate complex technical concepts into clear, engaging marketing content.
- Experience working with content management systems such as WordPress.
- Familiarity with SEO tools, analytics platforms, and content performance tracking.
- Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
- Comfort collaborating with cross-functional teams including marketing, product, and sales.
- A natural curiosity about emerging trends in sports technology, analytics, and digital storytelling.
BONUS QUALIFICATIONS
While not required, the following experiences would strengthen a candidate’s fit for this role.
- Background working in sports, sports technology, SaaS, or B2B marketing environments.
- Interest in basketball or familiarity with sports performance analytics.
- Contribution to or ownership of an editorial content calendar.
- Working knowledge of creative tools such as Adobe Creative Suite, Figma, Canva, or video editing platforms.
- Understanding of social media strategy across platforms such as LinkedIn, X, Instagram, and YouTube.
- Comfort using AI-assisted tools to enhance content creation workflows and productivity.
EMPLOYMENT TYPE: Full-time
LOCATION: HQ (Kansas City) Preferred
TRAVEL: None Expected
