ShotTracker Expands Innovation & Partnerships Across Big 12 and NCAA Basketball

Revolutionizing the Game with AI-Driven Analytics & Fan Engagement

ShotTracker continues to push the boundaries of sports technology, expanding its impact at the Big 12 Conference basketball tournaments and beyond. With cutting-edge real-time data, AI-driven insights, and interactive fan engagement tools, ShotTracker is changing the way teams prepare and compete—while delivering a next-level experience for fans.

Transforming Performance & Fan Engagement

At this year’s Big 12 tournaments, ShotTracker introduced:

  • Helix – Providing near real-time performance data, helping teams adjust in-game strategies with precision.
  • Hype – Elevating the fan experience with dynamic 3D stats and interactive games, both in-venue and on social media.

Expanding Reach: 50+ NCAA Programs & Counting

Seventeen new or renewed partnerships bring ShotTracker’s total to over 50 NCAA men’s and women’s basketball programs, including:

  • Big 12 Schools: Arizona State, Arizona, Utah, and Colorado
  • New Team Partnerships: Indiana, Purdue, Creighton, Boise State, Marshall WBB, San Diego State WBB, and more

What’s Next for ShotTracker?

  • 100%+ growth in system usage year-over-year
  • AI-driven scouting and analytics tools shaping the next era of basketball
  • Expanding beyond basketball with innovations for referees and potential applications in football

ShotTracker’s commitment to innovation continues to set new standards in sports technology. With a growing network of partners and a relentless focus on enhancing performance analytics, the company is redefining how the game is played, coached, and experienced.

Read more about ShotTracker’s latest advancements: BizJournal Article