What Does It Cost to Win in March? NIL Spending & the 2026 Tournament 

Part 3 of our series on NIL investment and the 2026 NCAA Tournament. Part 1 asked what it costs to build a tournament-caliber roster and found that seeding and spending don’t line up as neatly as you’d expect. Conference affiliation and program history drive investment more than where the selection committee eventually places a team. […]