let us introduce ourselves

At ShotTracker, we aim to improve the performance of competitive athletes who participate in team sports at all levels by bringing elite-level analytics to the masses.

we see the game differently

Not only for what it is, but far what it can be. A weak hand retooled into a deadly weapon. A cold streak turned into a hot one. An underperforming lineup transformed into a championship team. Where most see gaps in the game, we see keys to its future. We give you the power to unleash your game.


With prior roles at the NFL (SVP of International & New Media) and IBM (VP, Broadband Distribution and VP, Broadcast, Cable and Sports), Bill created and launched ventures that resulted in the PGA.com and NHL.com internet sites, ushering the sports business and leagues into the new media age. He was one of the first to deploy computer-based scoring systems, and the age of advanced data analytics, across many of the leagues.

With Bill's vast experience of working at the nexus of technology, media, entertainment, sports and data analytics, he joins ShotTracker as CEO. His mission is to lead the company into the next stage of development, expansion and success where it will be recognized as the market leader in data driven sports solutions.

Our Original Founders

BRUCE IANNI played football at John Carroll
University and founded a search engine for the
chemical industry that was purchased by UL
in 2013.
DAVYEON ROSS played basketball
at Benedictine College and founded Digital
Sports VENTURES, an interactive technology
company, which was sold to Digital Broadcasting
Group in 2011.