Unleash Your Game

We see the game differently. Not only for what it is, but for what it can be. A weak hand retooled into a deadly weapon. A cold streak turned into a hot one. An underperforming lineup transformed into a championship team. Where most see gaps in the game, we see keys to its future. We give you the power to Unleash Your Game.

At ShotTracker, we aim to improve the performance of competitive athletes who participate in team sports at all levels by bringing elite-level analytics to the masses. With our original ShotTracker and our latest innovation, ShotTracker TEAM, we’re changing the game of basketball.

Our two founders have a deep history and love of sports. Bruce Ianni played competitive basketball at a high level through high school and then continued his athletic career at John Carroll University, where he was a three-year letterman and starter at defensive back for the football team. Davyeon Ross, a native of Trinidad and Tobago, West Indies, received a basketball scholarship from Benedictine College, where he was a four-year letterman and led the nation in field-goal shooting percentage.

BRUCE IANNI

CO-FOUNDER AND CEO

Prior to founding ShotTracker, was Founder/CEO of Innovadex, an online search engine best described as a "Google for chemists," which sold to strategic buyer, UL (Underwriters Laboratories), in December 2012 for a significant multiple of Revenue and EBIDTA. Early angels received ROI of 42x. Ianni's studies focused on organic chemistry at De Paul University and the Illinois Institute of Technology and he holds a B.S. in Business Administration from John Carroll University.

DAVYEON ROSS

CO-FOUNDER AND COO

Prior to founding ShotTracker, was Founder/CEO of Digital Sports Ventures, an interactive technology company with rights to Division I college sports video across seven major conferences. DSV exited to Digital Broadcasting Group, a top-5 video ad network, in 2011. Davyeon, born in Trinidad and Tobago, came to the States via collegiate basketball scholarship. Ross earned his B.S. in Computer Science from Benedictine College and an MBA from Mid-America Nazarene.

CLINT KAHLER

CHIEF TECHNOLOGY OFFICER

Clint leads our engineering team and is responsible for all software, product and engineering. His experiences include high volume J2EE application development, large scale database design and optimization of traditional ODBC/JDBC/CLI/OCI communication with embedded SQL stored procedure development, and C++ server design. Clint received his M.S. and B.S. in Mechanical Engineering from University of Missouri-Rolla with emphasis in controls and kinematics.

LORI GERY

CHIEF MARKETING OFFICER

Lori leads all things marketing and is responsible for spreading the ShotTracker love to ballers around the world. She has strong consumer experience from a long career at Unilever where she worked on brands like Dove, Degree and AXE. More recently, she flexed her B2B marketing muscle at Innovadex.com. She has two basketball players at home and gets more than her fair share of hours in the stands watching games. Lori received her MBA from Chicago Booth and her BA from The University of Michigan.

ADVISORS

EARVIN "MAGIC" JOHNSON

DAVID STERN

MARLON NICHOLS

COLE VAN NICE